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Design studio of Dorothea Lee
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Backroads of New England

4" x 5.75" x 1.25"

This Chronicle Books travel deck of fifty local points of interest in New England was designed with an easy-to-use visual system of information while optimizing the location's imagery to entice the reader for a visit. Each state is color-coded for quick reference, and the destinations are placed at the top of the card so that it is easy to find without having to remove the entire deck from the box. The overall design was also intended to be flexible enough to accommodate a potential series of regional "Backroads of..." decks.

 

Backroads of New England 

4" x 5.75" x 1.25"

+ Deck of 50 regional points of interest
+ Designed with large imagery to entice the reader, with color-coded states for quick reference. Destinations live at the top of the card for easy finding without needing to remove the card from the box. Visual system was also created to be flexible enough to accommodate a potential series of regional "Backroads of..." decks
+ Designed for Chronicle Books