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Design studio of Dorothea Lee
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The Dalmore

art direction, book design, branding

Sales team guide book
11" x 8.5"

  • I fleshed out the brand’s visual style from basic guideline to a 41-page product history and guide for The Dalmore*, creating a framework that accommodates both artistic and technical content while maintaining the feel of luxury and high-quality throughout

  • A successful approach for infographics resulted in other collateral modeled after it

  • Commissioned by Whyte & Mackay

DalmorePlaybook-history.jpg
DalmorePlaybook-awards.jpg
DalmorePlaybook-competition.jpg
DalmorePlaybook-profile.jpg