The Dalmore Playbook: latest awards page
The Dalmore Playbook
The Dalmore* wanted an on-premise "playbook" created for its sales team that reflected its luxury, high-quality single malt whiskies. Using their simple style guide and a few previously designed pieces, I fleshed out the visual framework of their story to be able to go from the artistic to the technical. Shown are a few select pages from the 41-page piece.
*via Whyte & Mackay
The Dalmore Playbook: competitive advantage page
The Dalmore Playbook: timeline page
The Dalmore Playbook: flavor profile page