This logo marries an "f" with a stylized "+" to emphasize the idea of going further and delivering more. The fonts were chosen to reflect the experience, refinement, and personal attention I bring to every project. Each word of the compound name also illustrates its meaning through spacing or weight. Underneath the main logo are the smaller, simplified logos in black + white, color, and reverse.
Below, branding as applied to letterheads, business cards, and envelopes, with hierarchy of type treatment also illustrated. A custom pattern was derived from the logo for the business card's reverse, and diagonal cuts and axes to emphasize the brand or logo were included where content allowed.