How to Be a Brazilian
9.5" x 12.25" x .5"
For this tongue-in-cheek book on living like a Brazilian by Leblon Cachaça's CEO Steve Luttmann, three different formats were designed: abridged paperback, coffee table (select spreads shown), and iBook. The focus was on creating enough variation and visual interest to entice and transport the reader to Leblon Beach while also subtly incorporating branding (well, as subtle as lime green can get). My role included not only art direction and design but also editing and photography contributions.