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Design studio of Dorothea Lee

The Human Company Playbook

7.5” x 7.5” x .13”

+ Book on small, successful companies that have created mutually beneficial employee relationships
+ Designed for Luminary Labs
+ Taking from Luminary Labs’ brand colors and Field Notes inspiration, I designed a visual aesthetic for the interior to establish consistency despite variously-sourced photographs and emphasize the human subject through a lo-fi printing and hand-collaged style
+ Results exceeded all expectations, trending on SlideShare’s front page and earning over 30k views, attracting a feature by Business Insider, and being a hit at The Clinton Foundation’s conference as a published book