Design studio of Dorothea Lee
Design studio of Dorothea Lee
Proposed rebrand for Millennium, a pharmaceutical company, to a softer touch for consumer connection without compromising integrity and authority.
Redesign of logo incorporates the letter “M,” ideas of life perpetuity, and the twisting DNA strands that is at the foundation of Millennium’s research.
Top: Full color redesigned logo
Bottom: logo in black and white, color, and knockout at smaller scale
Mock up of potential Millennium brand collateral—business letterhead, matching stationery envelopes, business cards with logo turned into a protective ribcage design, package design, and waiting room promo deck of cards.