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Design studio of Dorothea Lee
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Blondes Brunettes Redheads

Slipcase + marketing sheet design
6.5" x 8.25" x 2"

  • Goal: design gift set packaging for trilogy of tresses to help move product

  • Returned to minimalist Playboy branding while keeping pre-established fonts and colors of retro books to maintain a visual connection

  • Repeated the logo three times for a touch of humor—one for each hair color

  • Designed for Chronicle Books

 Back and spine of slipcase with marketing sheet

Back and spine of slipcase with marketing sheet

 Back of slipcase with original book designs

Back of slipcase with original book designs