Blondes, Brunettes, Redheads Playboy Slipcase + Marketing Sheet
6.5" x 8.25" x 2"
Chronicle Books needed a slipcase for the trilogy of tresses so it could be sold as a gift set and boost sales. I decided to return to the classic, minimalist Playboy branding while keeping the fonts and colors already established by the books to maintain a visual connection between the two. I then inserted a little humor by repeating the logo three times--one for each hair color.