Design studio of Dorothea Lee
  User flow mobile landing page  for Immersion Neuroscience’s Participants. Goals: Simplify the page and prioritize the personal invitation, exclusive special offer, and required device, with an easy How It Works leading quickly to the CTA. Result: F

Digital Design

Currently updating my digital design skills through projects and education! Some past projects include:

  • Newsletter emails

  • Banner/hero ads

  • Email signatures

  • Custom mobile app headers

  • User flow landing pages

  • Website wireframing, prototyping, design, and content organization

  User flow mobile landing page  for Immersion Neuroscience’s Participants. Goals: Simplify the page and prioritize the personal invitation, exclusive special offer, and required device, with an easy How It Works leading quickly to the CTA. Result: F

User flow mobile landing page for Immersion Neuroscience’s Participants.
Goals: Simplify the page and prioritize the personal invitation, exclusive special offer, and required device, with an easy How It Works leading quickly to the CTA.
Result: Following current trends to reflect Immersion’s cutting edge tech, I also updated the font choice for their brand and sourced illustrations to appear friendlier and encourage action despite unfamiliarity.

  Full rebrand and website reorg and redesign  for growing therapy clinic Resolution Counseling Center. Goals: improve functionality for potential clients and help RCC tell their brand story more effectively. Result: Working with top leadership, I pr

Full rebrand and website reorg and redesign for growing therapy clinic Resolution Counseling Center.
Goals: improve functionality for potential clients and help RCC tell their brand story more effectively.
Result: Working with top leadership, I provided art direction, content guidance, and site design execution and training, with enthusiasm from the team for the changes and empowerment to move forward with maintaining the site themselves. I was also asked to expand the rebrand to two types of business cards (shown bottom left).

  Rebranded social banners and post templates for Orr Group  to match and further develop site’s rebrand and better reflect a custom, creative, and personal approach.

Rebranded social banners and post templates for Orr Group to match and further develop site’s rebrand and better reflect a custom, creative, and personal approach.

  Single page website  for start-up MediCircleRx as it ramps up visibility and recruits partners and investors. Goal: Explain who they were, what they solve, and invite connection in a trustworthy and friendly manner. Result: Working with the founder

Single page website for start-up MediCircleRx as it ramps up visibility and recruits partners and investors.
Goal: Explain who they were, what they solve, and invite connection in a trustworthy and friendly manner.
Result: Working with the founders and their illustrator, I provided color and content guidance in addition to building out the site.

  Social media campaign  to promote sale of Lunar New Year notecards. Goal: Multi-stage campaign to drum up excitement, announce launch, and inform perks of specially designed cards. Result: Each year of the design has sold out almost immediately des

Social media campaign to promote sale of Lunar New Year notecards.
Goal: Multi-stage campaign to drum up excitement, announce launch, and inform perks of specially designed cards.
Result: Each year of the design has sold out almost immediately despite increasing production numbers.

  Email blast and digital ad  for Scholastic Education’s popular promotion: Double Bonus Books. Top: Newsletter email, prioritizing the most popular books offered, isolated and in context. Bottom: Matching banner ad isolated and in context.

Email blast and digital ad for Scholastic Education’s popular promotion: Double Bonus Books.
Top: Newsletter email, prioritizing the most popular books offered, isolated and in context.
Bottom: Matching banner ad isolated and in context.