Art direction can come in the form of:
|+ Overseeing brand consistency/development|
+ Managing talent and resources
+ Art specs for illustrators/photo research
|+ Clear mock-ups|
+ Template creation
+ Mood boards
With every project I aim to do more than execute a vision—I seek to understand the contexts and goals behind decisions, and then enrich the final product to drive its success. This requires someone who is deeply invested, organized, and can draw on a well of experience to know processes and potential pitfalls and solutions when strategizing. It also requires someone who understands the need to balance ideals and individual motivations with timing and budgets, and can communicate across different departments to get options with the most potential fleshed out and decided upon efficiently.
Below are a few projects I’ve helped art direct. You can contact me for a consultation on your own project.