Art direction can come in the form of:
|+ Overseeing brand consistency/development|
+ Managing talent and resources
+ Art specs for illustrators/photo research
|+ Clear mock-ups|
+ Template creation
+ Mood boards
For every project, I aim to do more than simply execute a vision—I seek to understand the contexts and goals behind decisions, and then come to the table with ideas that enrich and contribute towards a more successful final product. This requires someone who is deeply invested, strategic, and has the experience to know potential pitfalls and alternate solutions. It also requires someone who understands the need to balance ideals and egos with timing and budgets, and can communicate across different departments to get options with the most potential fleshed out and decided upon efficiently.
Below are a few projects I’ve helped art direct. You can contact me for a consultation on your own project.