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Design studio of Dorothea Lee

Branding + identity systems

When it comes to branding and logo designs, I find it wise to ignore the trends and allow the values, mission, and target audience of an organization or product drive the decision-making instead. I then work to distill those abstract ideas into a custom visual reflection that differentiates from the competition while being authentically relevant, long-lasting, and flexible enough for growth.

Branding I have designed and developed in the past include:

  • Logos

  • Brand Style Guides

  • Event and campaign imagery and collateral

  • Product packaging

  • Wedding paper suites