Design studio of Dorothea Lee
Design studio of Dorothea Lee
During my time as Creative Director for premium Brazilian spirit, Leblon, I worked directly with the CEO and international and regional marketing managers to create cohesive brand materials for all aspects of marketing, from introducing the products to expanding its consumer base. Below are a few of these initiatives.
Decorated trucks and custom double-decker bus wraps for New York City, Miami, and the Hamptons, ensuring the bottle, logo, and campaign byline were prioritized and unobstructed by the bus structure
Shelf talkers, neck hangers, and customized specialty cocktail table tents and menus were created with key promotional offers to help increase attention in a crowded liquor store or restaurant setting
Large roll-up banners showcasing product, campaign messaging, and awards for international trade fairs
Custom window displays in prominent carrier locations, utilizing multiple depths, vibrant bottle imagery, and brand colors to push awareness during the World Cup hosted in Brazil
Sell sheets educating on the products and its uses, or promoting campaigns during special events like the World Cup or Olympics
Be Brazilian Be Leblon campaign billboard design — A high-visibility, two-sided billboard over 130 feet long in Miami.