fartherMORE’s design blog of visual experiments, wonders, and the occasional throwback.
For some reason designing for yourself is always the hardest, and that probably explains why I’ve never shared my own wedding’s designs in the 10 years I’ve been married! Looking back, it’s interesting to observe what elements are a snapshot of who I was in specific time and place, and who I still am today.
Read MoreFelix + Josh wanted to get married at a sustainable urban farm—a meaningful location where they dated, volunteered, and shared their love for food, surrounded by guests and lots of details from those loves incorporated throughout. With this mission in mind, I suggested an all-in-one invitation format that was eco-friendly and matched their venue. I also created illustrations of some of their favorite harvest foods and a special insert of a map. The one thing I didn’t anticipate—we wound up with two different versions of the invitation getting printed and distributed to guests!
Read MoreI've had a complex relationship with illustration. In school it often seemed to be something that should never mix with graphic design. My zine had "too many" of them and therefore I should be looking into switching majors. Alternately, it's said to be impossible to achieve for graphic designers; they simply "can't draw." Now that I'm a professional designer, however, I find it's actually been incredibly helpful to be able to draw on some level, especially when the client can't afford a full blown professional illustrator and graphic designer.
Case in point: an infant clothing start-up that was supposed to benefit endangered species approached me to illustrate a sea turtle, polar bear, and tiger. Here are a couple full sets I submitted:
Read MoreToday is the 10th anniversary of my maternal grandmother's passing. I was in college at the time, rushing down to see her when my mom called me to let me know she had already gone. Despite the language barrier, I had always understood her deep love for us, and it took me a long time to process my regrets and loss. Making this artist book to memorialize her, say the things I wanted to say, and depict our relationship was a big part of that.
Read MoreContemporary artist James Jean had a vision for his entire project, and as art director I was not going to get in the way of it! What was left to design was the back and inside cover where the requisite book info for sales, rights, etc. are placed. Past postcard collections had no thumbnails, while others were too small for my taste. I wanted people to really be able to discover and enjoy his works, and then need more…
Read MoreLeslie + Anthony are a great couple who share an eclectic group of interests and wanted a wedding suite that would incorporate that, yet also stand the test of time (no trendy "Jack Daniels" typography was an example they used)…
Read MoreNot interested in love right now? Hate it? We've all been there, and this Valentine's Day post is all about that sentiment.
Read MoreIf you think about it, designing custom wedding paper suites are surprisingly similar to creating a brand identity, so needless to say I love it!
For Mbong + Mark's fall wedding, they wanted an aesthetic that would reflect the season and match the "spicy, exotic" hues of their wedding…
Read MoreI’ve been going through my catalog of work and found myself revisiting years of corporate design for Forrester Research. A part of me was hoping for some diamond-in-the-rough worthy of putting up in the portfolio or that would at least demonstrate my conceptualizing strengths. While there are a few of the latter, the designs that made the final cut are aesthetically or creatively “limited” in order to fit the corporate client and audience, and ultimately do not portray my full potential and the work that I can do. It’s easy to feel a bit disappointed that years of work are not worth showing off, but I have to believe that the final designs were the direct result of each side speaking their mind. While what I said probably held some sway, ultimately they had the last word, and I think that fits the idea of design as a service. I have no regrets, and I’m not afraid to pick up future projects that I know won’t win awards or attention to my portfolio. These less tangible victories are why:
Read MoreOne thing I kept hearing during my rebrand incubation period was that the bunnies must find a way to live on! It's true, bunnies had been such an integral part of my identity growing up, so even though they no longer have a primary spot on my new site, I will insert them here as the first post in wonderlab: my place for visual experiments, wonders, and the occasional throwback.
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