Design studio of Dorothea Lee
Design studio of Dorothea Lee
Brand development, style guide, and applications for Lord of Meringues, a luxury confectioner based in New Orleans.
Goal: develop an elevated, consistent visual language and content brand “voice” that better reflects the rich historical and cultural context of New Orleans and incorporates the humorous artistry behind the celebratory product
Results: within 3 wks from distribution, Halloween sales surpassed the prior year’s, and both Halloween and Christmas had 100% of new client outreach resulting in orders compared to around 20% response/order rate before the rebrand.
New style guide with ornate, period fonts and a rich color palette to root the brand visually to New Orleans
Halloween seasonal sell sheet for wholesalers, with authentic and relevant vintage details, humorous descriptions in line with the punny company name, and marketing highlights to aid sales
Christmas seasonal sell sheet, with authentic and relevant vintage details, humorous descriptions with Christmas allusions, and marketing highlights