Design studio of Dorothea Lee
Design studio of Dorothea Lee
Logo design for Radiance Physical Therapy, a physical therapy practice emphasizing a holistic view of their client with the goal of empowering their inner glow.
Modern design includes a medical cross at the center of a well-balanced starburst, with an encompassing and complete circular form that reflects the whole-person philosophy. Additional, smaller circles both help separate the company’s words and hint at extending rays that would form a peace symbol. Chosen font is accessible, open, and friendly, coupled with a gentle, cool, and fresh color palette.
Avoided common tropes of pelvic butterfly or stylized figure in motion.
Full logo version as signage
Left: Simplified logo versions in color, B+W, and knockout
Right: Brand style guide